The brand had a strong foundation of beliefs and motivations, but their design lacked in terms of marketing towards young adults and older women. My group centered our concept around the pearl, which we felt represented the individuality and shine of the customers. The pearl element inspired our color palette and was incorporated into our logotype. We made a range of applications, including packaging, signage, and even animation. My role in the group focused more on refining the submark, as pointed out on the previous slide, and designing the digital interface. We aimed for a simple, fun, and elegant feel that matched the tone of the business, and I enjoyed experimenting with pop‑ups and other promotional elements.