CATEGORY:

PERSONAL WORK

CLIENT:

SELF

YEAR:

2026

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PERSONAL BRAND

ABOUT

For my personal logo and brand style, I wanted to keep it minimal as it would reflect the versatility in my work. Keeping things clean and simple lets it stay flexible for many applications, while still feeling intentional and true to how I approach projects.

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ROLE / PROCESS

I found designing a logo to represent myself to be much harder than designing for someone else. To me, it is easier to define a company or organization in terms of shapes and letters than to define myself. My original concepts were too complex or too specific, and would require more explanation than the applications are meant for. This led me to sketch out a much simpler version, and it led me to the final product: a minimal expression that still feels like "me."

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