CATEGORY:

UX / UI

CLIENT:

SCENE CRAFT

YEAR:

2024

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FARESHARE

ABOUT

Fareshare is a conceptual carpooling match-making app, designed with affordability and efficiency as a priority. The app allows users to join a carpool group en route or to become a driver themselves. The interface works in a similar style to dating apps: users can choose who they would like to drive with and filter out those they wouldn't. All users have photo verification, and can message after matching to confirm locations and ETA's. The app is an easy, modern way to save money and get to your destination without hassle.

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ROLE / PROCESS

Prompted to create a transit application with an emphasis on affordability, my peers and I knew exactly what we wanted to create. In this project, my role was primarily involved with conceptualization and refining variant wireframes. I also researched color and typographic concepts for transportation applications and financial elements to apply them. The primary challenge was combining purple (a color most associated with transportation and transit ) with green (most commonly used for concepts involving money and affordability), in a way that was not distracting or unappealing. Keeping purple as the primary shade alongside grays and greens kept the focus clear and the interface clean.